Privacy policy

Last updated: September 28, 2025

Avant Garde Middle East General Trading LLC operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Avant Garde Middle East General Trading LLC is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment details, and transaction confirmations.

  • Account information including your username, password, preferences and settings.

  • Transaction information including items viewed, added to cart, purchased, returned or exchanged, and your past transactions.

  • Communications with us including information you share when contacting customer support.

  • Device information including browser type, IP address, time zone, and other identifiers.

  • Usage information including how and when you navigate or interact with the Services.

Personal Information Sources

We may collect personal information from:

  • Directly from you (account creation, orders, communications).

  • Automatically through cookies, log files, pixels, or similar technologies.

  • From service providers engaged on our behalf.

  • From business partners or other third parties.

How We Use Your Personal Information

We use your personal information to:

  • Provide, tailor, and improve the Services (fulfilling orders, managing accounts, personalizing experiences).

  • Marketing and Advertising (sending communications, showing relevant online ads).

  • Security and Fraud Prevention (authenticate accounts, detect suspicious activity, secure payments).

  • Communicate with you (customer support, service updates).

  • Legal reasons (comply with laws, respond to legal processes, enforce our terms).

How We Disclose Personal Information

We may share your personal information:

  • With Shopify, vendors, and service providers (payment, shipping, IT, analytics).

  • With business and marketing partners to provide targeted advertising and promotions.

  • When you consent or direct us (e.g., social media integrations, shipping).

  • Within our corporate group or during business transactions (merger, acquisition, restructuring).

  • To comply with legal obligations or protect rights and security.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information in order to provide and improve the Services. Shopify may process your information globally, including in Canada, the United States, and other jurisdictions. Shopify may also combine your data with information from other merchants for enhanced features. For details, see the Shopify Consumer Privacy Policy. You can exercise rights related to Shopify’s processing via the Shopify Privacy Portal.

Third Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for the privacy or security of such sites. Please review their privacy policies before providing personal information.

Children’s Data

The Services are not intended for individuals under the age of 16 in the EEA/UK and under the age of 13 in the US. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion. We do not “sell” or “share” personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable safeguards to protect personal information, but no system is 100% secure. Information sent over the internet may not be fully secure during transmission.

  • Retention periods:

    • Order and transaction records: 7 years (for tax and accounting obligations).

    • Customer support records: 2 years.

    • Marketing and communication data: retained until you withdraw your consent.

After these periods, data is deleted or anonymized unless required by law.

Your Rights and Choices

Depending on where you live, you may have the following rights:

  • Access / Know what information we hold.

  • Request deletion of your personal information.

  • Correct inaccurate information.

  • Data portability (receive or transfer your data).

  • Opt out of sale/sharing of personal information or targeted advertising.

  • Manage communication preferences (unsubscribe at any time).

For residents of the UK/EEA, you may also:

  • Object to or restrict certain processing.

  • Withdraw consent at any time (without affecting prior processing).

To exercise your rights, contact us at the details below or through the Shopify Privacy Portal.

Targeted Advertising – Opt Out

You can opt out of targeted advertising by visiting:

You may also use the Digital Advertising Alliance Opt-Out Portal.

Complaints

If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority. For EEA residents, see the list of supervisory authorities here.

International Transfers

We may transfer, store, and process your personal information outside your country of residence.

  • For EEA/UK residents, we rely on recognized transfer mechanisms such as Standard Contractual Clauses (SCCs).

  • We also process your personal information in the United Arab Emirates, where our company is headquartered.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:

📧 info@avantgardedxb.com
📍 Street 5B, Warehouse 38, Dubai, DU, United Arab Emirates

For the purpose of applicable data protection laws, Avant Garde Middle East General Trading LLC is the data controller of your personal information.